Digital signage is bought as hardware and software. It fails as a process.
The screens go up. The CMS is licensed. Then the questions start. Who creates the content? Who approves it? Who publishes to which screens? Who gets the alert when a player drops offline? Marketing assumes IT owns it. IT assumes Marketing does. Departments wait for a process nobody wrote.
Six months later, the same three slides loop in every lobby. The estate is paid for and underused. Nobody blames the platform, but nobody is using it either.
This is why every FinesseTech PADS4 delivery includes a content governance process before go-live:
Who does what: a RACI across Marketing, site admins and IT
How screens are classified: by location, department and use
How content moves: creation, approval, publishing, override
What licences are needed for the people who will actually use the system
The client deliberates internally, aligns the stakeholders and agrees the plan. Only then do we configure.
Because a signage platform is only as alive as the process behind it.
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